As large companies have taken the center stage it seems to be getting harder and harder to have a name brand out there that people will respect - I can't have the same product a large company can. In the article though, they say that it is possible for anyone who wants to be seen to be. I'm not sure I necessarily agree. I think a large part of public awareness of a brand is due to luck - thats not to say that I think you'll get there solely on luck.
Gaining a loyal "customer" base for an artistic brand is hard, regardless of incredible branding, presence, and availably. It seems that much of a loyal base is constructed via personal interaction with people who visit a gallery show, etc. However, I do think having those distinctive and different aspect in your brand, compared to others, is vital. Similar to art itself, repeating a similar brand as another's is not only boring, but repulsive to many consumers.
Difference, communication, and awareness - integral to personal branding.
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