Class Review

1.

• Design and functionality of Artist's Professional Resources (Website, Business Card, etc.)
• Info on online resources (Blurb, Wordpress, etc.)
• Tutorials of Adobe programs
• Thoughtful review of designs, etc.
• Info on printing services

2.

• The Business card design and printing section
• Website design section

3.

• Heavier focus on website, business card, post card, etc. 
• Less focus on brand mark/logo
• More focus on programs and how to utilize them (what they're good for, etc.)

4.

        Functionality of Website and business cards

5.

       Example designs and existing ceramic artists' websites and business card were the most influential in my outcome this semester as knowing what is successful and viewed as "professional" in the ceramic craftsman's arsenal shows what to do and what not to do. Large, full bleed images of work, complementary colors, and simple text are used in many ceramic artists' websites and promotional materials. 

6.

• Advantages: The introduction to many online and printing resources was probably the most valuable part of this class for me, as those sorts of things are not often shared or taught. Along side this, the information on design and functionality (as ive previously mentioned) is very highly valuable. 
• Disadvantages: Some of the time spent producing a brand mark/logo seemed like a bit of a waste of time. For many artists I'm sure it's valuable, however for me, it was a little extraneous. It didn't seem like we spent enough time working on developing a great websites within the class - like we did the business cards - and I would have both enjoyed and appreciated that.

Revised Business Card Sketch

Business Card Sketches

1

2

3

Business Card Designs

 I am gravitating towards business card designs that are informative, simplistic but well designed and realistically affordable. A standard in ceramic artist business cards is to present your work (photograph) on one side and your information on the other.

I prefer round edged cards as they do no deteriorate as quickly as sharp edged cards - in wallets, pockets, etc. This allows my card to appear "crisp" longer, and i want my professional depiction to be crisp not deteriorated.

 

The idea of having cards with various images of my work on them is intriguing so that a small amount of special-ness is created between me and my audience. However the back side of these cards is a bit too bland for my tastes



Although the vertical design doesn't quite fit the photographs of my work, the graphic breaks between images is another way to approach showing my audience more of my work on a 3.5''x 2'' card. The available space for text however causes the type to be very small - not just well-seeing people buy pots.

Continuing with the photograph/info setup. This card however is too cramped on the front and similarly to the second design shown is too empty on the back side.

Opposed to the photograph/info template, this card is enjoyably clean - However it really doesn't give any indication to the quality of the artist or her artwork. For that reason, this sort of design is most likely not something I'd employ.

This card is interesting simply for its folded design. A folded card that is 3.5''x 4'' would allow for more depiction of my work while not shrinking my information. The added layer could also be used to employ a window of some kind.